LIBERTEN

"The aim of this project is to break the current market by creating a new packaging, for example, a bottle.

 

By means of a study of the market we could verify a lot of importance was given to the color and to the labelling but, on the other hand the form of the packing was staying in a background.

This causes that when the buyer goes to the supermarket and it goes into the section of shampoos only it sees colors and prisms.

That’s way a change of direction has wanted to be given centering the packaging on the form.

The most important is to choose a few ideas that want to be represented in the product. So as to be able to include a bigger target it has been decided associate to several concepts.

First of all, it is wanted to give an image of natural shampoo. Fleeing of chemical formulae. It offers a range of three products, which are based on three natural recipes: lemon for fatty hair, almond for the repair of the hair and Aloe vera for normal hair.

The product heads for a feminine public. A woman who wants to feel special and with enviable hair, here is where acts the form of the bottle.

The curvatures which contains the profile of the boat of shampoo symbolize a hair, detaching a sensation of movement trying to give an appearance of a free hair (concept of freedom, inspiration of our logo), volatile hair, therefore a sensual hair and overcoat with volume. 

 

Besides the concepts related to the hair, there is one especially, and this one is the comfort. One of the disadvantages of the shampoos in the shower is where to leave them, thinking about this problem it came near to the idea of placing four cupping glasses in the pack part of the container so as to stick it to the wall."